Philippine Fiesta USAPeople's Ball · Fiesta · Pasko · In America
Who We Are

Keeping Filipino America Together, One Gathering at a Time

Philippine Fiesta USA is a nonprofit dedicated to celebrating Filipino heritage, community, and enterprise across the Northeast. Since 1996, we've built the events where Filipino American families gather, where diaspora businesses find their audience, and where the culture is passed to the next generation — not preserved behind glass, but lived out loud.

Fiesta in America crowd
Est. 1996 · Northeast USA
Our Story Through the Years

29 Years of Fiesta

Since 1996, Philippine Fiesta USA has grown from a community gathering into a living Filipino American cultural platform — every ball, expo, and Pasko preserved in our archive.

29
Years of Fiesta
21
People's Balls Held
160+
Honorees Recognized
Our Story

From a Single Fiesta to a Cultural Institution

It started in 1996 with a simple conviction: that Filipino Americans deserved a stage of their own — a place to show the wider world the food, the music, the entrepreneurship, and the community that define who we are.

That first Fiesta in America drew a crowd that proved the point. What followed was a portfolio built one tradition at a time. The People's Ball arrived in 2004, giving the community its own night of recognition and its Empowerment Awards. Pasko in America followed in 2022, bringing the Filipino Christmas — the longest and most joyful in the world — to New Jersey.

Nearly three decades on, we've welcomed hundreds of thousands of guests, recognized more than 160 honorees across all three events, and built a community of over 7,000 families and businesses. But the mission hasn't changed since that first day. We're still building the room where Filipino America gathers.

1996
Fiesta in America
2004
People's Ball
2022
Pasko in America
Founder portrait
What We Do

Three Signature Events. One Community.

Every year, Philippine Fiesta USA produces three flagship events — each with its own purpose, each part of the same story.

Purpose Behind Each Event

Mission & Vision

Fiesta in America (Est. 1996)Expo · Cultural Event

Fiesta in America (Est. 1996)

Mission

To create economic opportunities by connecting Filipino businesses, Philippine destinations, and U.S. markets through culture-driven commerce.

Vision

To establish Filipino culture as a visible and practical driver of economic growth in the United States—helping Filipino-owned businesses thrive and strengthening ties between the Philippines and the Filipino American community.

People's Ball (Est. 2004)Gala · Empowerment Awards

People's Ball (Est. 2004)

Mission

To honor Filipino American excellence and turn recognition into meaningful connections, mentorship and opportunities across generations.

Vision

To build a strong, influential and multigenerational Filipino American network across the tri-state area—where legacy inspires future leaders, relationships create opportunities and shared success creates lasting community impact.

Pasko in America (Est. 2022)Filipino Christmas Experience

Pasko in America (Est. 2022)

Mission

To celebrate Filipino Christmas as a multigenerational family tradition—where children and young adults discover their heritage, families create holiday memories, and culture becomes accessible to all.

Vision

To establish Filipino Christmas as a recognized and commercially vital cultural season across the East Coast—creating sustainable opportunities for Filipino businesses and brands.

Fernando "Nanding" Mendez
Leadership

Fernando “Nanding” Mendez

CEO & President, Philippine Fiesta USA

Fernando “Nanding” Mendez is the founder and creative force behind Fiesta in America, the largest indoor Filipino cultural expo on the U.S. East Coast. An award-winning art director and designer, he has shaped every dimension of the organization's events since 1996 — from branding and stage design to the launch of People's Ball and, in 2022, Pasko in America. Born and educated in the Philippines, he became the youngest art director at Philippine Advertising Counselors in 1976 before immigrating to the U.S., where he designed the official seal of Billings, Montana and founded Special Edition Magazine. He leads Philippine Fiesta USA, Inc., the 501(c)(3) not-for-profit organization established in 1996 that produces Fiesta in America, People's Ball, and Pasko in America.

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