Join 7,000 attendees and 120,000 American Dream weekend visitors for two days of culture, performances, business showcase, and community connection.
Fiesta in America is the East Coast's largest Filipino American indoor cultural and business expo, drawing more than 13,000 attendees and reaching over 120,000 in mall foot traffic each year. Since 1996, it has connected Philippine businesses, local governments, and organizations with Filipino Americans and U.S. consumers through trade fairs, business talks, cultural performances, and tourism showcases.
To create economic opportunities by connecting Filipino businesses, Philippine destinations, and U.S. markets through culture-driven commerce.
To establish Filipino culture as a visible and practical driver of economic growth in the United States—helping Filipino-owned businesses thrive and strengthening ties between the Philippines and the Filipino American community.
Fiesta in America is more than an event. It is a celebration of the Filipino spirit — our resilience, our excellence, and our place at the heart of American community life.
300,000 Filipino Americans in NY/NJ are active homebuyers and investors. Fiesta in America consistently generates direct buyer leads and realtor introductions in a single weekend.
The Filipino community is the single largest source of foreign-trained healthcare workers in the Northeast. Reach qualified candidates, introduce your institution, and build lasting community trust.
Filipino Americans send billions home each year. Xoom, our presenting sponsor, and other financial brands find unmatched direct access to this segment at Fiesta in America.
447,000 Filipino Americans travel to the Philippines annually. An airline or tourism partnership at Fiesta in America delivers immediate booking results and long-term brand loyalty.
East Rutherford, New Jersey
One of the largest entertainment and retail complexes in the Western Hemisphere, American Dream sits just across the Hudson from Manhattan — making it the perfect venue to attract both local Filipino American families and visitors from across the East Coast.
The core audience — 300,000+ Filipino Americans in the NY/NJ metro, plus hundreds of thousands of mainstream American shoppers at American Dream.
Healthcare professionals, independent business owners, and corporate executives seeking talent pipelines, market access, and community partnerships.
Young professionals (25–40) building careers and wealth, families reconnecting with heritage, empty nesters and retirees exploring their next chapter.
Local NY/NJ residents drive the core audience, while East Coast day-trippers and out-of-state visitors broaden the reach well beyond the metro area.
Build awareness, meet new customers, and demonstrate your commitment to one of America's most dynamic, educated, and economically powerful multicultural communities.